ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Strategic Independent with guest Tom Critchlow"
Episode Synopsis
Guest Tom Critchlow joins me to talk about mixing strategic thinking into implementation work.
LINKS
Tom's website
Tom's article
The Business of Expertise by David C. Baker
The Altitude of Involvement
How To Build Your First Productized Service
Building The Perfect Testimonial
----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!
More episodes of the podcast Ditching Hourly
Alex M H Smith - Understanding Value
09/12/2025
Eleanor Mayrhofer - Productized Web Design
21/10/2025
Diane Whiddon - Branding in the Age of AI
16/09/2025
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