Marilou McFarlane is the CEO, Founder, and Chair Emeritus at Women in Sports Tech, Inc. (WiST) a nonprofit organization that drives transformative growth opportunities for women and employers, from the classroom to the boardroom at the intersection of sports, technology, and innovation. In this episode, KJ and Marilou explore the distinctions between sports tech and fit tech, and the significant overlap with health tech. Marilou shares her journey, emphasizing diverse talent and equity within the sports tech industry.    Key Takeaways: 03:41 Defining Sports Tech and Its Impact 09:37 Driving Diversity and Innovation in Sports Tech 19:55 Challenges and Success Stories in Sports Tech 25:52 Managerial Challenges and Workplace Culture 28:29 The Role of Allies, Mentors, and Sponsors 31:51 Empowering Women and Non-Binary Individuals in Sports Tech 33:03 The Future of Sports Tech and AI 40:38 The Unifying Power of Sports   Quote of the Show (18:00): "We lead with love...The network effect of what we’ve created is just beyond my wildest dreams." - Marilou McFarlane   Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.   Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval   Ways to connect with Marilou McFarlane LinkedIn: https://www.linkedin.com/in/marilou-mcfarlane/     Twitter: https://twitter.com/mmcfarlane415   Company Website: http://www.womeninsportstech.org Company LinkedIn: https://www.linkedin.com/company/women-in-sport-technology/   How to get more Disruption/Interruption:  Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD  See omnystudio.com/listener for privacy information.

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