Martha Montoya is the Founder and Chief Executive Officer at Agtools Inc., a game changing, dynamic, analytic data service that delivers business-critical access to accurate, real-time, market intelligence for over 500 specialty crops and growing. In this episode, KJ and Martha discuss the unique challenges farmers face, including market volatility and strategic crop planning. Martha explains how AgTools harnesses dynamic analytic data to aid decision-making, pushing for efficiency and sustainability in the agricultural supply chain.   Key Takeaways: 02:54 Understanding the Farmer's Perspective 05:16 Challenges in the Agricultural Supply Chain 07:35 The Role of AgTech in Modern Farming 11:44 The Impact of Consumer Demand 24:31 Revolutionizing Agriculture with Data 28:12 Future of Farming and AgTech   Quote of the Show (18:00): “You can have all the technology in the world, but if you don't understand the human being making the changes on that farm, it's like hitting a wall." - Martha Montoya   Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.   Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval   Ways to connect with Martha Montoya:   LinkedIn: https://www.linkedin.com/in/martha-montoya-483908/ Company Website: http://www.ag.tools    Company LinkedIn: https://www.linkedin.com/company/agtools/        How to get more Disruption/Interruption:  Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD  See omnystudio.com/listener for privacy information.

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