Nitzan Shaer is the CEO and Co-founder of WEVO, a user research platform that leverages AI to deliver reliable insights in a fraction of the time traditional tools require. In this episode, KJ and Nitzan explore the impact of AI and simulated audiences in the design phase, discussing how companies can now predict user responses and save significant costs. With insights on the rising expectations of digital experiences and the necessity of early feedback, the episode highlights WEVO's role in optimizing products before launch, ensuring high-quality customer interactions.   Key Takeaways: 01:35 The Importance of Customer Experience 08:31 The Shift in Business Paradigms 09:06 MasterCard's Approach to Customer Experience 13:42 The Role of AI in Digital Experiences 17:09 The Future of Marketing and Product Design   Quote of the Show (16:00): “A/B testing is not about taking a bad product and A/B testing your way to success. It's a polishing tool." – Nitzan Shaer   Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.   Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval   Ways to connect with Nitzan Shaer: LinkedIn: https://www.linkedin.com/in/nshaer/ Company Website: http://www.wevoconversion.com    How to get more Disruption/Interruption:  Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

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