Emily Steele is the Co-Founder and CEO of Hummingbirds, a self-service platform connecting brands to hyper-local creators & influencers. In this episode, KJ and Emily explore the power of authentic connections and the importance of understanding the types of creators brands should engage with. Tune in for insights on the evolution of the creator economy, the nuances of influencer marketing, and the potential for this model to expand beyond consumer packaged goods to sectors like tourism and small business.   Key Takeaways: 07:22 Understanding Influencers vs. Creators 10:31 The Rise of Local Creators 17:53 The Game is Rigged: Media and PR Strategies 18:52 Expanding Beyond B2C: Local Creators and CPG Brands 21:04 B2B Opportunities and Challenges     Quote of the Show (16:00): "Authentic connections can create so many opportunities." - Emily Steele   Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.   Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval   Ways to connect with Emily Steele: LinkedIn: https://www.linkedin.com/in/emilysteele12 Company Website: https://www.hummingbirds.com/    How to get more Disruption/Interruption:  Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

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