Today we talk an interesting aspect of platforms - platform splits. Platform splits are a concept that many people building brands don't consider. In this video we discuss how the difference between what platforms take as a percentage of total income can be a huge differentiator in how successful your business is. Being a successful content creator or business owner means understanding not just how to make money and grow your brand but also not how to lose it.   
 For a full resource guide on all platform splits we could find, refer to Popret's Guide here:   
https://docs.google.com/document/d/1_E2Tsh5-oOzu_ULHZFAFs0FsSzkvrtEceifDpmvv1sU/edit
This covers the platform splits of most major platforms related to brand creation. If you're looking to grow a stream, grow a brand, grow on Twitch, or figure out how to save money, this is a great video to watch. Twitch takes a lot more money from creators than most people would guess. It's important to understand how much money each platform takes to get the most out of your brand.

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