Customer Innovation by Marion Debruyne

19/03/2019 8h 14min
Customer Innovation by Marion Debruyne

Listen "Customer Innovation by Marion Debruyne"

Episode Synopsis

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Title: Customer Innovation
Author: Marion Debruyne
Narrator: Teri Schnaubelt
Format: mp3
Length: 8 hrs and 14 mins
Release date: 03-19-19
Ratings: 4 out of 5 stars, 1 rating
Genres: Customer Service
Publisher's Summary:
Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short. Packed with real world examples from leading global companies, Customer Innovation provides the framework needed to shift from a product-oriented to a solutions-oriented focus and from a transaction-based to a co-creation-based customer relationship.