Katy and Melanie have a special guest today on the Direct Sales Done Right podcast. Nicole Dobransky is the featured speaker in the monthly session for this month in The Collective; she is talking about niching down. Nicole makes niching down sound simple and doable. Tune in to hear her share her story and how she rose to the top with her niche. Follow Nicole on Instagram here: https://www.instagram.com/FitnessfataleCheck out The Collective membership here: https://bit.ly/4d8b6geCheck out The Chic Branding Experience here: https://bit.ly/4cAyxhINiche Down Level Up Workbook: https://services.chicinfluencer.com/offers/6tKdvQX8HIGHLIGHTS: 5:23 Meet Nicole! Her story and how she got into direct sales. 7:02: How Nicole started her P90X journey and blog 8:17 Nicoles ah-ha moment around health and wellness 10:11 How Nicole starting coaching with BODi 11:54 What Nicoles business first looked like, what her content was based on, and the results she had 14:32 How Nicoles niche has changed over time 19:11 Strategy and data behind changing niche 24:10 Going back to Nicoles start with health and wellness28:37 Why Katy believes niche is so important 29:20 How Nicole talks about the business opportunity 33:50 Why Melanie believes mindset work is so important 35:05 How Nicole would guide someone to gain clarity in their niche 

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