Digital Marketing Today


Digital Marketing Today
Welcome to Digital Marketing Today, your go-to podcast for the latest news and updates on digital marketing techniques and innovations. In our latest segment, we delve into the evolving landscape of digital marketing, focusing on the groundbreaking platforms and services that are driving digital maturity across industries.

Episode Highlights

Wheresight by Core Optimisation: This innovative platform is enhancing digital capabilities for destination management organizations and tourism agencies. By leveraging data-driven insights, Wheresight optimizes digital strategies to boost marketing ROI and visitor numbers. One shining example of its success is in programs like Failte Ireland's 'Digital that Delivers.'

Illumin Holdings Inc.: Discover their new forecasting tool, a game-changer in campaign planning and execution. By allowing marketers to simulate scenarios across channels like CTV and DOOH, this tool enhances targeting accuracy and facilitates real-time strategy adjustments, ensuring optimal use of marketing budgets.

ONAR Holding Corp.: Pioneering AI-driven solutions, ONAR is amplifying revenue growth for middle-market businesses. By blending performance marketing with full-service healthcare and experiential marketing, they exemplify the power of technology and data-driven strategies tailored to meet specialized client needs.


These advancements signify a shift towards specialized, data-centric tools that provide personalized consumer interactions. Staying informed about these cutting-edge innovations is crucial for marketers striving to maintain a competitive edge in an ever-evolving field.

Stay tuned to Digital Marketing Today for more insight and inspiration on navigating the dynamic world of digital marketing.

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