Digital Marketing Today: Major Moves at Murmur Group & Rising Influence of Voice SearchIn the latest segment of the Digital Marketing Today podcast, we delve into significant developments in the digital marketing landscape, including strategic hiring decisions at the Murmur Group and the increased prevalence of voice search. The Murmur Group, a renowned marketing group, has brought on board two seasoned professionals to strengthen their marketing prowess and delivery of value to clients. They've assigned Craig Sue as their new Head of Media Planning, and Janice Chan as the Senior Account Manager. The hosts of Digital Marketing Today discuss these appointments in depth and analyse their potential impacts on the marketing industry. Moving on, the episode looks at a rising star in the digital marketing field - voice search. With 72% of people now using voice assistance, the hosts argue that this shift will likely have a profound effect on SEO and other digital marketing tactics. As users continue to lean into voice search, marketers will need to modify their keyword strategies to align with natural language usage preferences. The podcast concludes with some advice for listeners on remaining flexible and adaptable in this ever-evolving industry. The increasing complexity and continuous innovation in digital marketing tactics, such as SEO, EDMs, and various digital ads platforms like Google, Meta etc., require marketers to be dynamic and open to change in order to thrive in the digital marketing arena. Whether you're a marketing veteran or a novice, don't miss out on this insightful discussion on the latest happenings and innovations in digital marketing. Links:Murmur Group welcomes Craig Sue and Janice ChanKey Voice Search Statistics [2023 Updated Data]

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