Description:  Tune in to the Digital Marketing Today podcast where seasoned industry experts discuss the latest digital marketing techniques and marketing innovations like SEO, EDMs, and digital ads on major platforms like Google and Meta.  Our most recent segment takes a deep dive into the importance of evergreen content in your digital marketing strategy. Our hosts explore the long-lasting appeal and high engagement rates evergreen content consistently garners. Learn why such pieces are not simply regular content - but necessary instruments in maintaining steady traffic and conversions over time.  We also shift focus to essential technology skills for today's successful marketers, channeling valuable insights from Michelle Boockoff-Bajdek - the Chief Marketing and Sustainability Officer at Skillsoft. We delve into the three cardinal tech skills in marketing - business intelligence, customer-enabling technologies, and digital marketing expertise.  With digital marketing accounting for approximately 72% of marketing spend, delivering responsive, personalized, and accessible experiences is a must for every brand. Yet, amid the digital expertise hunt, we also underline the increasing evidence of digital fatigue. Thus, the need to marry digital and traditional marketing strategies is more vital than ever.  Unlock the transformative potential these skills hold for your marketing strategy with Digital Marketing Today. Tune in now and start revolutionizing your digital marketing approach! Links:What Is Evergreen Content? A Guide for Digital MarketersThe 3 Tech Skills C-Level Marketers Need

Ver todos los episodios