Welcome to another episode of Digital Marketing Today, your one-stop destination for all things trending in the online marketing world. From breakthroughs in Search Engine Optimization methods (SEO) to exploring groundbreaking digital marketing strategies, our podcast is all about keeping you up-to-date in this dynamic field.   In this episode, we bring you a unique perspective from the digital insurance realm. We delve into the mind of Christian Wiens, the founder of Getsafe, a disruptive force in the insurance industry using a digital-first strategy. Wiens shares some unique insights on the potential of the Direct-to-Consumer (DTC) model to incite revolutionary changes in the insurance landscape. Getsafe, with their mobile-first approach, offers us valuable insights into how digital marketing tactics can transform an industry.   Further into the segment, we discuss the announcement that’s set the digital marketing world abuzz - the launch of Nielsen ONE. This cross-media measurement solution is slated to reshape how we approach and understand audience behavior, offering in-depth data across all platforms. We explore how this solution is expected to revolutionize media buying processes, offering a whole new level of audience insights.   Stay tuned to understand how digital marketing is not only transforming businesses, but also paving the way for fascinating innovations like never before. Keep listening to Digital Marketing Today, and stay ahead of the curve in the digital world. Links:In insurtech, too, business models aren’t one-size-fits-allNielsen launches cross-media measurement solution, Nielsen ONE, globally

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