Welcome to the Digital Marketing Matters Podcast, your go-to resource for the latest in the dynamic world of digital marketing. We bring to you news, discussions, and expert insights on a diverse array of topics, from SEO and digital ads to EDMs and beyond. Stay tuned as we delve deep into how technology is making waves in the digital marketing landscape. In today's episode, we take a closer look at how AI-powered tools are radically transforming digital marketing strategies. Immerse in conversation about artificial intelligence and its significant impact on the industry. We discuss the impressive potency of AlmapBBDO and Iara Land's recent digital campaign that cleverly utilized CGI to promote a perfume brand. The debate on how innovative technologies can creatively drive marketing success is ongoing and we are at the forefront, delivering the latest updates to you. We also talk about the expansive rollout of the AI assistant, Copilot, across Microsoft products, including its forthcoming integration in Microsoft Advertising. Discussing how AI capabilities might revolutionize search techniques, we analyse the potential of AI chatbots like Google's Bard and their astronomically powerful ability to change the game for SEO strategies. While we analyze tech-driven advancements, we don't forget to remind our listeners of the importance of maintaining a balance. The podcast emphasizes the need to safely vouch for emerging technologies without neglecting time-tested marketing techniques. We caution against blind acceptance of AI tools, stressing that their utility still needs rigorous testing. Join us on the Digital Marketing Matters Podcast as we navigate an era where digital marketing innovation is at the forefront. Tune in and stay updated! Links:Boticário usa CGI para anunciar nova marca de perfumariaDear BrightonSEO, You’ve Come a Long Way, BabyMicrosoft Will Roll Out Copilot AI Companion This FallYour AI personal assistant is almost here — assuming you actually want it

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