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Listen "Captivating Gen Z: Unleashing the Power of AI and Short-form Video in Digital Marketing"
Episode Synopsis
Digital Marketing Today Digital Marketing Today: Engaging Gen Z with Innovative Strategies Episode Description: Welcome to Digital Marketing Today, where we explore the cutting-edge trends shaping the future of business and marketing. This episode is essential listening for small business owners and marketers aiming to make an impact in the competitive digital landscape. Discover the secrets to captivating Generation Z consumers through the smart application of advanced digital marketing techniques. We delve into the transformative power of: Short-form video content and its unparalleled reach on platforms like YouTube, TikTok, and Instagram The magic behind influencer marketing in steering Gen Z's peer-influenced purchase decisions The innovative uses of generative AI tools such as Bard and Runway to craft viral content, saving precious time and resources Meta's AI-driven ad tools that streamline the ad text creation process, offering new world efficiency The allure of personalization with Custom GPT AI chatbots from OpenAI, tailored to meet Gen Z's demand for instantaneity Learn how traditional paid ads are losing ground due to Gen Z's widespread use of ad blockers, sparking a surge in innovative, AI-driven, and immersive marketing strategies. We spotlight Tommy Hilfiger's customer-driven fashion design initiative and Stitch Fix's commitment to sustainable product customization, all while aligning with Gen Z's core values. This episode is packed with insights, including the expected boom in AI marketing, projected to reach a staggering $78.8 billion by 2030, and the effectiveness of social media in franchise recruitment. Don't miss our conclusive thoughts on why the embrace of AI and trailblazing digital marketing methods is non-negotiable for businesses seeking to impress and sustain the new wave of consumers. Join us on Digital Marketing Today, and transform the way you reach and engage with Gen Z — the future is here, and it's digital. Links:Unlocking Gen Z: How Australian businesses can use Generative AI to reach emerging consumersIntelligenza artificiale applicata al marketing: la nuova frontiera secondo QuantcastSocial Media: A New Frontier For Finding Franchisees
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