Digital Marketing Today PodcastDigital Marketing Today: AI Revolutionizing Holiday Sales and Web3 MarketingWelcome back to Digital Marketing Today, the go-to podcast for the latest news, insights, and trends in the digital marketing world. In this action-packed segment, we dive into the remarkable influence of artificial intelligence (AI) on digital marketing strategies during the most bustling shopping period of the year. Tune in as we explore a world where algorithms and smart technologies redefine what it means to engage with customers and optimize marketing efforts.Unpacking AI's $51 Billion Impact on Cyber Week SalesThe holiday season just got techier! With Salesforce attributing a staggering $51 billion in sales to AI during Cyber Week, it's clear that AI is no longer just a buzzword but a business essential. Discover how retailers like Walmart are harnessing AI to predict demand and manage inventory like never before, paving the way for smoother operations and happier customers.AI as a Personal Holiday ShopperAre you tired of the usual one-size-fits-all holiday shopping experience? Our segment zeroes in on how brands like Kohl's and Simon Property are experimenting with AI to bring you tailor-made shopping suggestions. Their innovations like "Storybook Magic" and "HolidAI" might just be your personal elves for the festive season!Addressable's Big Bet on Web3 MarketingThe gaming industry is leveling up with Addressable’s $6 million funding round earmarked for its groundbreaking Web3 growth marketing platform. We dissect how this platform is aimed at revolutionizing targeting and personalization – offering a sneak peek at digital marketing's future.The AI Advantage in Digital MarketingIn concluding our session, we underscore the widening scope of AI and digital innovation in marketing. Whether it's stocking up holiday retail or crafting Web3 marketing strategies, the rapid developments in digital marketing are unlocking novel avenues for creatives and strategists alike. Don't miss out – join us on Digital Marketing Today and stay ahead of the curve!Subscribe to Digital Marketing Today for all episodes, available on your favorite podcast platform. Links:Santa gets a behind-the-scenes boost from AI this holiday seasonAddressable raises $6M for Web3 grwoth marketing

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