"Zeroth Party Data" with Caroline Smith

26/08/2021 20 min
"Zeroth Party Data" with Caroline Smith

Listen ""Zeroth Party Data" with Caroline Smith"

Episode Synopsis

Gabbie speaks with Caroline Smith, Senior Director and Creative Analytics Lead at Havas. Caroline talks about building a meaningful brand purpose for clients with a unique and authentic approach. She also emphasizes the importance of collecting and analyzing data to help brands establish a niche in the market that works and attracts consumers.

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