Listen ""Zeroth Party Data" with Caroline Smith"
Episode Synopsis
Gabbie speaks with Caroline Smith, Senior Director and Creative Analytics Lead at Havas. Caroline talks about building a meaningful brand purpose for clients with a unique and authentic approach. She also emphasizes the importance of collecting and analyzing data to help brands establish a niche in the market that works and attracts consumers.
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.