"Approaching Sales Using a Value-Based Framework" with Tim Chen

Digital Marketing Master
16/11/2022 27 min
"Approaching Sales Using a Value-Based Framework" with Tim Chen

Listen ""Approaching Sales Using a Value-Based Framework" with Tim Chen"

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Episode Synopsis

Sarah sits down with Tim Chen, Senior Director of Web and Digital Marketing at A10 Networks, Inc. In his role, Tim oversees demand generation marketing efforts for a largely B2B audience. He shares key advice on using data to inform and support customers, and how to take advantage of Force Management’s “Value-Based Framework” in approaching sales.

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