Bounce rate, long click, and short click, session duration, etc are major factors considered. The user visits one of the top-ranking websites and then return quickly. This is the bounce rate. If the session duration of a viewer is less, it is bad too. The number of pages a user checks out also impacts the ranking.

You can use Google Analytics free tool to get statistics related to individual pages. The other tool you can use is the kissmetrics which is a paid tool but a one-month free trial is also available. It will tell you how a user behaves on a page. It helps to understand user behavior and optimize accordingly.

Try to use a video on the landing page. The session duration will also increase. Improve the look and feel of the website. You should have a responsive and mobile-friendly website. You can also have recommended products on e-commerce websites.

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