ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Mixed Method: The new way to test with Matt Wright"
Episode Synopsis
Widerfunnel's Director of Behavioral Science, Matt Wright leverages his tenacious curiosity to help clients better understand the motivational drivers behind customer segments. Matt is responsible for implementing a Mixed-Method Experimentation approach that blends qualitative and quantitative, behavioural and attitudinal studies, conversion optimisation, and personalisation across a wide range of sectors.Digital Growth Hacking – Australia's first podcast dedicated to all things experimentation, CRO (conversion rate optimisation) and personalisation hosted by New Republique's Co-founders Nima Yassini and Stacey Issac. Topics or guest submissions: [email protected] via Apple or Spotify @NewRepublique LinkedIn: https://www.linkedin.com/company/new-republique/ Facebook: https://www.facebook.com/newrepublique/Instagram: https://www.instagram.com/newrepublique/See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.
More episodes of the podcast Digital Growth Hacking
Transforming customer strategy and growth
27/02/2022
Navigate the CRO Minefield with Matthew Horn
01/09/2021
In God we trust