SummaryIn this episode, Jeffro and Cody Jensen delve into the intricacies of conversion rate optimization (CRO), discussing its significance beyond merely increasing website traffic. They explore the importance of testing, diagnosing conversion issues, common mistakes businesses make, and the role of trust signals and website performance in enhancing conversions. Cody shares actionable insights and strategies for businesses to improve their conversion rates effectively.TakeawaysConversion rate optimization is about testing variations.Best practices vary between industries and should be tested.Statistical significance requires a minimum of a couple thousand sessions.A small increase in conversion can lead to significant business growth.Forms above the fold can greatly enhance conversion rates.User experience is a critical pillar of CRO.Trust signals help alleviate customer concerns and increase conversions.Urgency can drive quicker decision-making from potential customers.Testimonials and social proof are essential for building trust.Using tools like Microsoft Clarity can provide valuable insights for optimization.Chapters00:00 Introduction to Conversion Rate Optimization02:59 Understanding True Conversion Rate Optimization06:14 Diagnosing Conversion Issues08:46 Common CRO Mistakes and Best Practices11:52 The Importance of Trust Signals15:07 Website Speed and Performance Optimization18:05 Leveraging Testimonials and Social Proof20:54 Nurturing Leads with Effective Strategies24:02 Actionable Steps for Immediate ImprovementLinkshttps://www.searchbloom.com/https://www.linkedin.com/in/codycjensen/Free High-Converting Website Checklist: FroBro.com/Checklist

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