Digital Changemakers

Digital Changemakers

Por: JCDecaux UK
JCDecaux in collaboration with award-winning analyst Ian Whittaker, brings a brand-new podcast series, called Digital Changemakers. This podcast's key concepts from Ian’s report, Pandemic: Pause or Play where he explores the 5 megatrends facing marketers today in their quest for brand growth. With Ian’s thought-provoking commentary and challenging questions, you’ll discover new ways you can approach conversations with the CFO and prove why advertising is important and how it drives shareholder value. Ian Whittaker brings 20 years of experience across digital, media and marcoms, identifying the latest digital trends and economic analysis. Ian’s interviews special industry guests who are driving change and innovation in the industry. This network of experts can help our customers navigate what could be the most complex macroeconomic landscape of our lifetime. Hosted on Acast. See acast.com/privacy for more information.
42 episodios disponibles

Latest episodes of the podcast Digital Changemakers

Mostrando página 2 de 3

Creativity as a force for growth. 07/11/2023
Scaling a sustainable start-up 03/10/2023
Gen Z: The Economic Powerhouse. 05/09/2023
Giffgaff talks people, planet and profit. 08/08/2023
Summer Series: Cutting through with Out-of-Home 26/07/2023
Summer Series: Using Out-of-Home to build a brand 19/07/2023
Summer Series: Scaling your brand with the power of the public screen 11/07/2023
Google and JCDecaux: Black, Asian and Multi-ethnic Disruptors 06/06/2023
Marketing shouldn’t be left to the marketing department. 01/05/2023
The £4.5bn untapped market: Results speak louder than words. 04/04/2023
Pause. Assess. Be Bold. Repeat. 07/03/2023
The Public is your only critic. 07/02/2023
Adapt or Die: The Macroeconomic and Structural changes affecting Advertising today. 24/01/2023
Location-based advertising, a 17.78% CAGR growth market worth £76.4bn globally. 17/01/2023
An expert guide to multi-channel measurement. 13/12/2022
Digital is the new traditional - brand channels’ latest digital capabilities. 06/12/2022
Why marketers should talk in numbers, not crayons. 29/11/2022
Learn the Language of the CFO for Success in the Boardroom. 21/11/2022
Leaking Ad spend, a billion-pound problem for advertisers. 15/11/2022
Digital Changemakers channel trailer. 02/11/2022
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