DIGGING DEEPER - Cultivating Leadership: Sally Murfet on Human Agronomy in Agriculture

08/05/2025 28 min Temporada 1 Episodio 13
DIGGING DEEPER - Cultivating Leadership: Sally Murfet on Human Agronomy in Agriculture

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Episode Synopsis

Send us a textIn this episode of Digging Deeper, host Al welcomes special guest Sally Murphy from Tasmania and Jen Smith, General Manager of the Gippsland Ag Group. Sally introduces the concept of 'human agronomy' and emphasises the importance of understanding human behavior in driving business performance on farms. The discussion covers topics such as the Great Resignation in agriculture, managing employee motivation, and the costs associated with disengagement and rehiring. Sally shares insights on creating open communication cultures in farming businesses, the importance of off-farm identities for succession planning, and practical tips for managing grumpy moods and energy levels as leaders. She also highlights the surprising statistic that employees are 10.4 times more likely to leave a bad culture than for monetary reasons. The episode emphasises valuing the whole person in agricultural settings and features a plug for Sally's business, Inspire Ag.00:00 Introduction and Guest Welcome01:17 Human Agronomy: Farming People02:40 Challenges in Farm Leadership05:05 The Great Resignation and Its Impact07:23 Employee Engagement and Retention11:12 Family vs. Workplace Culture14:49 Managing Energy Levels for Productivity24:13 Succession Planning in Family Farms27:00 Final Thoughts and Advice

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