Google announced last year that sometime in 2023 it will no longer support browser cookies that advertisers often use to both target and retarget online ads. Firefox and Safari were ahead of the Google curve on that, but it wasn’t a dire concern until Google’s Chrome browser fell into line.
Now, you still have 2022 to make adjustments and figure this all out. We’re going to start talking about it today with Joe Singer of Merged Analytics. His firm is a website visitor intelligence company, but one that doesn’t use cookies. We’ll find out what they provide, how and talk about the challenges brands like yours will have to overcome to keep targeting and retargeting with success.
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