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Listen "67. Building a Global Insights Function"
Episode Synopsis
This week’s Dig In guest is the self-proclaimed “first member of the Dig Insights fan club”. Perhaps more importantly (at least for Dig In listeners!), she’s a veteran in the insights and CPG space with a wealth of knowledge to share about how to grow insights functions from the ground up.This week, Michelle Gansle - Vice President of the Global Insights & Analytics team at McDonald's - joins us to chat all things consumer research 😋In this lively episode, Michelle chats with us about:• Her background in brand management and how she ended up in market research• Her role at McDonald’s and how the team is structured to work together towards one goal• Why she believes marketers should have more access to insights• Her passion for people development and her advice for those starting out in the insights & analytics fieldand more!--------------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, our Senior Marketing Director, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite
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