Blending in with the competition is a death sentence for founders. Creating clear, consistent messaging can create a lasting competitive advantage. Dallin and Cameron compare Dell Technologies to the sharp, visually compelling differentiation of Framework, a company offering customizable, upgradeable laptops. From critiquing Dell’s “nothing burger” website to praising Framework’s “configure once, upgrade whenever” approach, Cameron and Dallin break down what works, what doesn’t, and why your messaging matters. They also touch on the pitfalls of kitschy branding and the importance of aligning your Instagram, LinkedIn, and website to tell a cohesive story. If you’re a founder staring down industry giants, this episode is your guide to bulletproofing your brand and capturing market share.

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