In this episode of Differentiate or Die, hosts Cameron Olds and Dallin Merrill dive into the crowded world of distraction management tools by comparing two nearly identical products: Brick and Blok. Both are physical NFC-enabled devices that pair with apps to help users reduce screen time by blocking access to distracting apps—requiring a physical tap to unlock them. The duo dissects the clarity and uniqueness of each brand’s messaging, noting Brick’s strong ad language and initial appeal, and Blok’s superior problem and failure language on its website. The episode explores how clarity in messaging is a must, but true competitive advantage lies in differentiation—whether through audience targeting, design aesthetics, or brand voice.

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