Team entry 5: Kaspr versus Cognism positioning - LinkedIn post authored by James Isilay

Diary of a first-time CMO volume 2
26/11/2024 4 min Episodio 47
Team entry 5: Kaspr versus Cognism positioning - LinkedIn post authored by James Isilay

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Episode Synopsis

Cognism and Kaspr are two very similar products, but two very different audiences. When bringing Kaspr into the Cognism family, we had to think carefully about how we position each in a way that helps both companies to thrive next to one another. This entry explains that positioning. 
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