ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Entry 4: Data is everything"
Episode Synopsis
Data-driven. The most overused word in marketing? Alice breaks down what being ‘data driven’ actually means for a marketing leader, and how she got Cognism from 0-effective in it’s tracking.
More episodes of the podcast Diary of a first-time CMO
Conclusion
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Entry 63: My dream demand gen marketer
08/02/2023
Entry 62: My predictions
08/02/2023
Entry 61: The 10% more mindset
08/02/2023
Entry 60: Attracting talent
08/02/2023
Entry 59: Don’t backslide
08/02/2023
Entry 58: Content team in a demand gen org
08/02/2023
Entry 57: Rebranding Cognism
08/02/2023
Entry 56: Imposter syndrome
08/02/2023
Entry 55: On-demand, ungated, free content
08/02/2023
In God we trust