Diary of a first-time CMO

Diary of a first-time CMO

Por: Cognism
The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!
68 episodios disponibles

Latest episodes of the podcast Diary of a first-time CMO

Conclusion 08/02/2023
Entry 63: My dream demand gen marketer 08/02/2023
Entry 62: My predictions 08/02/2023
Entry 61: The 10% more mindset 08/02/2023
Entry 60: Attracting talent 08/02/2023
Entry 59: Don’t backslide 08/02/2023
Entry 58: Content team in a demand gen org 08/02/2023
Entry 57: Rebranding Cognism 08/02/2023
Entry 56: Imposter syndrome 08/02/2023
Entry 55: On-demand, ungated, free content 08/02/2023
Entry 54: It’s not 2010 anymore 08/02/2023
Lesson 3: Shifting your reporting 08/02/2023
Entry 53: Lead gen to demand gen 08/02/2023
Entry 52: Critical thinking 08/02/2023
Entry 51: Catching a CMO’s attention 08/02/2023
Entry 50: Outsourcing 08/02/2023
Entry 49: Roles to have in-house 08/02/2023
Entry 48: Hands-on mode 08/02/2023
Entry 47: Kissing frogs 08/02/2023
Entry 46: Rethinking funding press releases 08/02/2023
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