In this episode, I interview my friend, Isaac. We cover several topics like in-person networking, getting clarity with your marketing, using cold outreach to get leads in your business, overcoming rejection, product-market fit, and entrepreneurship. Isaac is a specialist in B2B outbound marketing with over three years of experience helping companies build predictable client acquisition systems and scalable sales processes. He’s currently building his second venture, ID Axis, a security and access control distribution company. At ID Axis, Isaac applies his marketing and sales expertise to bridge the gap between businesses and manufacturers—delivering RFID badging solutions to hospitals, airports, schools, and enterprises across the country.Follow Isaac on Instagram:https://www.instagram.com/isaac_kauffeldt22/Recorded in Lancaster, PA on 8/22/25

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