Empathy is more than a leadership trait—it’s a business advantage.
In this season opener of Women in MedTech, host Kayleen Brown talks and Medtronic’s Nina Goodheart, SVP & President of Structural Heart & Aortic talk about Medtronic's focus on women's heart health and makes the business case for empathy in MedTech.
Kayleen also welcomes Beth Harrison Meyer, SVP of Global Marketing at Aptyx, to unpack what empathy looks like inside companies and why it’s critical to innovation and culture. Thank you to Aptyx for your support. Visit ➡ https://www.aptyx.com
Referenced in this episode: – Medtronic’s Letter to My Mother campaign: https://www.medtronic.com/en-us/c/patients-caregivers/pan-cardiovascular/letter-to-my-mother.html – Kayleen’s article in Medical Design & Outsourcing: https://www.medicaldesignandoutsourcing.com/medtronic-nina-goodheart-cardiovascular-deaths-women-rwe-smart-trial/

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Chapters
(00:00:00) - Empathy to Self, Empathy to Ecosystem(00:02:45) - The Power of Mentorship and Sponsorship(00:05:30) - Building the Aptyx Culture of Collaboration(00:10:15) - Insights into the Keynote Interview with Nina Goodheartt(00:17:00) - What Empathy Looks Like in Product Development(00:22:15) - Designing for Equity: Who Are We Not Treating Yet?(00:27:10) - The Business Case for Empathy in MedTech(00:28:17) - Start of Interview with Medtronic's Nina Goodheart(00:36:30) - Using AI to Advance Health Equity (The ALERT Study)(00:49:30) - Medtronic's Letter to My Mother: Women’s Heart Health Awareness(00:55:15) - Redefining Leadership — Empathy as Smart Business

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