In this episode, Kevin Davis sits down at MTE 2025 with husband-and-wife entrepreneurs Steven and Brittney Ruscoe, the dynamic duo behind Northern Lights Home and Auto Coatings and Immersion Media. They share how they balance marriage, parenthood, and a fast-growing detailing business, all while staying true to their down-to-earth Southern roots. From leveraging humor in social media to emphasizing authenticity over “keeping up with the Joneses,” this couple reveals the mindset shifts and practical steps that have fueled their impressive trajectory. If you’ve ever wondered how to grow a business without sacrificing your sanity—or your family—this conversation is for you!Key TakeawaysSlow, Sustainable GrowthWhy “maxing out” each phase of your business can prevent rash decisions and create a stable foundation.People Over ProfitsHow focusing on genuinely helping employees and customers ultimately leads to bigger financial wins.Authenticity SellsThe power of fun, personal, and even goofy social media content—rather than stiff sales pitches.Family as a Business AssetHow working together as spouses (and parents) can strengthen both your brand and your relationship—provided you share the same vision.Mindset MattersWhy seeing a certain revenue figure (e.g. one million dollars) is often more about personal validation and inspiring those around you than purely about money.Get your one-stop success solution at www.detailersroadmap.com!FacebookInstagramTikTokYouTube

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