Louis Vuitton Bets on High-End Bag Charms Amid the Labubu Craze

09/07/2025 1 min
Louis Vuitton Bets on High-End Bag Charms Amid the Labubu Craze

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Episode Synopsis

Louis Vuitton’s Charm Takeaways:Louis Vuitton’s new $1,270–$1,390 charms are positioned as collectible luxury objects, not just fashion accessories.Vivienne and Louis Bear charms feature unique outfits and props to match demand for personalized, emotional items.The Labubu-style hype shows how scarcity and storytelling shape luxury branding today.Miniature characters, tiny accessories, and a hefty $1,390 price tag — yup, that's Louis Vuitton tapping into the collector mindset.The brand just launched new editions of its Vivienne Fashionista and Louis Bear charms, turning its incoming drop into a toybox for grown-ups.The highly detailed bag accessories look more like limited-edition art toys than fashion add-ons.

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