Denmark to Copyright Faces: Key FindingsDenmark moves to grant people automatic copyright over their likeness: faces, voices, and personal features used in AI-generated content.It would require takedowns of non-consensual AI deepfakes and could result in costly lawsuits. U.S. brands using AI in marketing may face legal risk if equivalent rules gain traction here.Nearly 70% of marketers already use AI tools, and this scale makes consent a fast-moving compliance issue.Denmark, a country not usually in the headlines for tech regulation, is planning to let people copyright their own faces.Not just celebrities or influencers, but even regular citizens.If passed, the law would give people the right to take down AI-generated versions of themselves and, in some cases, demand compensation.The move is aimed at curbing deepfakes, but the signal it sends reaches far beyond Denmark.It tells us what’s coming.

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