Text me and tell me what you think of this ep. In this conversation, Rhiannon Lee discusses the critical importance of proper pricing in the interior design industry. She emphasises that underpricing not only affects financial health but also impacts brand perception, client relationships, and personal satisfaction. Through real-life case studies, she illustrates the detrimental effects of low rates and provides actionable strategies for designers to reassess and raise their prices effectively. The discussion also touches on the emotional toll of undercharging and the necessity of valuing one's expertise and time.Raising rates is not just about money; it's about valuing time and expertise.Underpricing can lead to resentment and burnout in professionals.Real-life case studies highlight the importance of value pricing.Mindset shifts are crucial for overcoming pricing fears.Effective pricing strategies can transform a designer's business.Brand perception is directly linked to pricing strategies.Emotional well-being is affected by how much one charges.Setting minimum project fees can help filter out the wrong clients.Time tracking is essential for understanding true costs.Practicing how to communicate pricing confidently is key. "It's not just your reputation that comes into play.""You are not a junior anymore. Why are we charging like one?""You need to be paid accordingly.""You are worth so much more than that.""You can't be doing chats for $99.""Your pricing tells the market how to treat you.""Don't undersell your time and expertise.""It's about running profitable, sustainable, respected businesses."Chapters00:00 Understanding the Cost of Underpricing02:51 Real-Life Case Studies: Client Experiences05:59 The Importance of Value Pricing09:08 Transforming Mindsets Around Pricing12:07 Strategies for Raising Rates Effectively15:11 The Emotional Toll of Undercharging17:55 Brand Perception and Pricing21:04 The Impact of Pricing on Business Sustainability24:08 Overcoming Pricing Excuses27:02 Final Thoughts on Pricing and ValueThanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business. Grab more insights and updates: Follow me on Instagram: https://instagram.com/oleander_and_finchLike Oleander & Finch on Facebook:https://www.facebook.com/oleanderandfinch For more FREE resources, templates, guides and information, visit the Designer Resource Hub on my website ; https://oleanderandfinch.com/ Ready to take your interior design business to the next level? Check out my online course, "The Framework," designed to provide you with everything they don’t teach you in design school and to give you high touch mentorship essential to having a successful new business in the industry. Check it out now and start designing YOUR own successTHE FRAMEWORK ( now open) https://www.oleanderandfinch.com/the-framework-for-emerging-designers/ Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. ...

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