Our guest, Matt Morgan, has co-founded several cannabis companies including Bloom Dispensaries, Tryke companies, Reef Dispensaries, Ignite Cannabis Co, and Green Axis Capital. Now he is a Cannabis Industry Advisor and Co-Founder of the metaverse Cannaland. The Cannaland™ platform is powered on the blockchain and will allow instant purchases of real estate (land parcels), NFTs as well as other digital assets using Cannaland™ Tokens ("CNLT"), a cryptocurrency providing transactional utility within Cannaland™. Users can shop for weed in Cannaland, learn more about the strains and weed they’re buying, and watch as brands roll out their true marketing visions without fear of legal repercussions. Matt told Herb magazine that with the introduction of virtual reality and augmented reality, those experiences within Web3 aren’t so far off from a real-life shopping experience and it will feel just like “you’re in the dispensary like you’re in the cultivation.” Matt has built out a virtual token called Canna that can be used inside the virtual space and he said it “will operate similarly to the way that Mana operates inside Decentraland.” He would like for Canna will also eventually be accepted at real-life dispensaries saying it– 's “almost like Apple Pay inside the dispensary”.

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