I am delighted to be joined by Christina Phillips, the founder and force behind the Business Analytics Educators Forum.Christina is a senior lecturer in business analytics at Liverpool John Moores University and has worked in applied scienced research for industry.·       To start, can you tell us a little about your own background and your perspective on data analytics?o   How is analytics being used in industry?o   Is data analytics an intrinsic part of academic research?·       What was the motivation behind starting the Business Analytics Educators Forum, the BAEF?·       Does it tie into your own research interests?o   Are there connections between problem-structuring methods and systems methods like soft systems, design thinking, others?o   Can you talk about the idea of ‘human-centric analytics’?o   I’ve heard you say, “there’s nothing better than wallowing in data”. ·       Can you share the kinds of must-have tech in your toolbox? Your ‘go to’ tools for analysing data? ·       To close out the interview... Do you have a favorite science or data podcast or video channel, or geeky secret? Well, we’ll wrap up there.Thank you for sharing your ideas with us today.A video version of this episode is published on the Business Analytics Educators Forum’s YouTube channel at: https://youtu.be/THth52iN6oQAcknowledgementsMusic Title: Guitar HouseArtist: josh pan (2020)Source:  https://www.youtube.com/watch?v=JL-LId8ZWBMLicense: License CC BY 3.0Cover Art Title: Complex collaboration for BAEFArtist: Nuno Machado and Allen HigginsSource: vignette_version.pptxLicense: CC BY-NC-SA 4.0Podcast LicenseDesign Talk (dot IE) CC BY-NC-SA 4.0 The license can be viewed at https://creativecommons.org/licenses/by-nc-sa/4.0By taking part you give permission for your voice to be recorded, for the recording to be edited, and for it to be posted and published as a podcast. Hosted on Acast. See acast.com/privacy for more information.

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