What is the Aesthetic-Usability Effect and why is it important for product design? Essentially, the Aesthetic-Usability Effect tells us people tend to give the benefit of the doubt to products that look good. Aesthetics matter!A huge thank you to our first podcast sponsor, Viper Outdoor Tools (VOT). Check their product list out here: https://viperoutdoortools.com. (Full disclosure, I have worked with VOT and am quite partial to their products!)Show Notes: Universal Principles of Design by William Lidwell, Kritina Holden, and Jill Butler.Music by Guidon from Pixabay.Copyright 2022 Design30 LLC.

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