When it comes to making things for real people in the real world, intentions matter. Whether it's taking the proper time to deeply understand the challenge you're trying to solve, scoping a diverse team that better reflects your customer and community, or asking the hard questions about a design's potential impact, the meaning we infuse into what we make is as important as the final product. frog Design Director Alexis Puchek joins us to explain the importance of leading with intentionality throughout the entire process—and the consequences of failing to do so.Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co)Find episode transcripts and relevant info (https://bit.ly/3xcDkB2)Download the 'How to Uncover Valuable Design Insights' Toolkit (https://fro.gd/2KV9NIX)Audio Production: Richard Canham (https://www.richardcanham.com/)

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