Listen "Behind the Design: frog + Made of Air Brand Strategy"
Episode Synopsis
We're back! And we've got lots more in store for 2022. Today on our show, we're super excited to finally share with you a very special documentary episode of the Design Mind frogcast. On this episode, we're going behind-the-scenes to explore the real-life collaboration between frog (the global creative consultancy behind this very podcast) and climate tech venture Made of Air. The company came to frog for help designing their brand strategy at a key moment in their growth story. And they allowed us to watch along and record in real-time. From initial kickoff to final shareout, you'll hear firsthand the bursts of inspiration, the moments of uncertainty and the creative breakthroughs that make it all worthwhile.Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) in the frog + Made of Air case study (https://fro.gd/3Jav7Ts)Visit MadeofAir.comFull episode transcripts (https://fro.gd/3gRgE2V)Download the free frog report 'Rebuilding Retail in a Post-COVID World' (https://fro.gd/3HGcM0i)Download the free frog report 'Convergent Transformation' (https://fro.gd/33aJLuz)
More episodes of the podcast Design Mind frogcast
Confronting AI's Prophecy
15/04/2025
Engaging in Our Natural Language
01/04/2025
Expanding the C-Suite
18/03/2025
The CX Auto Race is On
27/02/2025
Welcome to the Simulation Mindset World
31/10/2024
Building the Future of Loyalty
19/09/2024
Live from London: Cannes Unwrapped
11/07/2024
Serving the Consumer Unconditionally
14/05/2024
Futurescape: Trajectories for Tomorrow
17/04/2024
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.