Which marketing efforts are generating a return? How can you tell? In this episode, Howie discusses ROI, short term vs. long term returns, tracking, the marketing bell curve, and more!   Podcast Highlights:   Finding out which marketing efforts created patients ROI can be difficult to track Offline Marketing ROI First-Level ROI New Patient Lifetime ROI The Radio? Offline traffic drives online traffic Referral sources Call tracking Referral chains First-level ROI is short-sighted! The marketing bell curve Mail list cross referencing Getting staff to accurately track source fields

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