In this episode of Dental Marketing Mastery, we talk about leads. What is a valuable lead? How do you get leads into the chair? How do you avoid missed opportunities, and more.    Podcast Highlights:   Leads vs. patients in the chair Defining a lead Missed appointments Converting leads into patients Why creating leads isn’t the end all be all Avoiding missed opportunities Why aren’t you following up? How to work your lead funnels Generating appointments and phone calls Cost per lead vs. cost per patient Knowing your marketing numbers Understanding the value of a lead

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