This week, Karin talks to politcal ad makers Shannon Fitzgerald and Tim Lim of the Hooligans Agency about campaign ads. Campaigns spendvast sums of money on TV, radio and online advertising. But how effective are these ads at actually influencing voters? Why do political ads look so different than ads for products? And what techniques do the makers of these ads use to try and get their point across?
We look at a selection of pro-Biden and pro-Trump ads to unpack the strategy of each, and how effectively they bring this strategy to life. 

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