Ep 30: Building a Sustainable ABM Strategy with Jennifer Sego @ Wyng

Demand by Omni Lab
25/05/2023 41 min Temporada 1 Episodio 30
Ep 30: Building a Sustainable ABM Strategy with Jennifer Sego @ Wyng

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Episode Synopsis

There is a lot of confusion about what ABM is and what it isn’t. Join Jonathan Bland, the Co-Founder of Omni Lab, and Jennifer Sego, the Director of Marketing at Wyng, as they break down ABM strategies, discuss who these strategies are right for, and how to measure the success of an ABM campaign. 

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