ReadeReps decided to start posting fitness content on social media in the summer of 2022. 2 years later and he's grown it to over 400k followers, been sponsored by Gymshark and MyProtein, and has turned it into one of his different income streams.

He did this while doing a Master's at LSE and later working a full time finance role by 24 years old.

To launch the Delusion By Design Podcast, I sat down with Reade to go through his story, insights and tips he has for others to help understand what his thinking process was that allowed him to get to where he is, and how he executed on a plan to get there.

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Antonio's Instagram: https://www.instagram.com/antoniolfamaral/

Reade's Instagram: https://www.instagram.com/readereps/
Reade's Tiktok: https://www.tiktok.com/@readereps

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Timestamps
00:00-Trailer
00:39-Intro To Delusion By Design
01:53-Reade’s Journey So Far
06:51-What Led To The Birth Of The ReadeReps Pages
09:45-How He Got To His Content Strategy
15:00-Tips For Content Creators
19:57-Reade’s Thoughts On Ginger Humour Content
21:30-Dealing With The Comments Section
25:25-Signing His Gymshark Sponsorship
31:35-How To Actually Make Sales As An Influencer
38:39-Reade’s Views On Fitness Instagram
43:15-How To Tell If People Are Taking Steroids & Why They Do
48:45-Body Dysmorphia, Reade’s Contest Prep & Having A Sustainable Training Schedule
56:50-Reade’s Bodybuilding Contest, Recognising His Strengths & Overcoming Obstacles
1:04:48-How He Manages His Schedule
1:10:20-Reade’s Different Income Streams
1:15:07-Does Reade Spam Lateral Raises?
1:17:03-Reade’s #1 Gym Recommendation
1:19:19-Insights & Stories To Leave The Viewers With

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