Gaining a deeper understanding of the users of our products should be high on a Product Owners to-do list. Building knowledge, information, and empathy with them will help us learn more about their issues and situations. An excellent technique for doing that is creating and sharing an Empathy Map that focuses on a specific person using your product. Building a map gets you out of your head and into theirs. That new perspective can help uncover ideas, perspectives, or issues your customer's faces. Feedback: twitter - @deliveritcast email - [email protected] Links: PO Coaching and Consulting - seek taiju Leading Agile - Why You Need Empathy Maps Adobe - 10 Tips to Develop Better Empathy Maps Rich Mironov - What do Product Leaders do? Elizabeth Ayer - Don't ask forgiveness, radiate intent

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