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Listen "The British Olympic Association's Scott Field on building engagement for the biggest sporting event on earth"
Episode Synopsis
Scott is the Director responsible for communications, marketing and digital at the British Olympic Association, more commonly known as Team GB. Here are some of the topics we covered in our chat:The 24/7 demands of football comms versus the event-driven nature of the Olympics Planning for the greatest sporting event on earth.The BOA’s relationship with athletesTelling stories of ordinary people and their extraordinary abilitiesPutting lesser-known sports in the spotlightTeam GB’s diversityDealing with politics, pandemics and drug scandalsWorking closely with the BOA’s CEO and ChairmanThe role of the Olympic charter and the BOA’s relationship with other countries’ CommitteesSubscribe to the podcast at deletedeleteengage.substack.com Hosted on Acast. See acast.com/privacy for more information.
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