Instant gratification is rarely the best way to get what you want. There’s a much more reliable choice.
Big, difficult, complicated problems give you the opportunity to create real, lasting value. However, that kind of value does not just instantly appear. It usually requires long, focused, sustained effort. That’s not so easy to do when you’re immersed in a culture that constantly promises and promotes instant gratification.
Where do you find the energy for taking action in the present, when that action won’t pay off until sometime in the future? How do you motivate yourself to transcend the desire for instant gratification while you work toward your best possibilities?
Listen as Ralph and Kimberly discuss the value of a long-term horizon and the pitfalls of giving in to instant gratification.

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