Everyone’s talking about AI, automation and digital twins - but what happens when the data behind it all can’t be trusted? In this episode of Deconstructing Digital, we're joined by Alex Small, Digital Platforms and Innovation Lead at Tata Steel, who makes the case for a radical rethink of how construction product data is managed and shared. He explores how technologies like QR-coded materials and machine-to-machine communication can unlock a smarter, more connected future - and why the industry can’t afford to wait.

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