3. Why do marketers need research? | ID

Decoding the shopper Indonesia
11/06/2021 21 min Temporada 1 Episodio 3
3. Why do marketers need research? | ID

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Episode Synopsis

Dwi Wahyu Putra Nugroho selaku Head of Consumer Insights dari Kraft Heinz menjawab pertanyaan mendasar namun menarik. Apakah riset betul-betul penting di era marketing modern? Mengapa dalam memasarkan suatu produk riset diperlukan? Temukan jawabannya di episode ini. Selengkapnya dari Kantar-Our Commercial Director, Adisti Bramanti had a genuine, truthful, and comprehensive talk with Dwi Wahyu Putra Nugroho from Kraft Heinz about research for modern marketing. Does research really crucial in modern marketing era? Find out the answer in this episode. Find out more about Kantar  Hosted on Acast. See acast.com/privacy for more information.

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